About Siroo
Inspired by the saris
we grew up with
Siroo began with the beautiful fabric we saw our mothers and grandmothers wear: Indian saris rich with heritage, culture, and craftsmanship. Many of these textiles are still vibrant and full of life, yet often end up folded away and unworn. We started Siroo to give that fabric a second life through scrunchies and small accessories that are easy to wear, use, and gift.
Rooted in Indian sari tradition
Each collection begins with real sari fabric, carrying forward the color, print, and textile detail of the original material.
A second life for unused fabric
We turn pre-loved saris into pieces that stay in use instead of sitting stored away or going to waste.
Made with women tailors in South India
Each collection is cut and stitched in South India in partnership with underpriveleged women tailors who make every piece by hand.
How It's Made
Each collection starts with the saris themselves: what fabrics are available, how they drape, and which prints work best as scrunchies or small accessories. The pieces are then cut and stitched in South India in small batches, so the selection stays limited and the process stays hands-on.
Why shop Siroo?
Products
Shop Bestsellers
Start with some of Siroo’s most-loved pieces, from everyday scrunchies to small accessories made from upcycled sari fabric.
Reviews
About Us
Meet Siri Reddy
Based in the UK, Siri helps bring finished scrunchies to customers and manages Etsy shipping from London.
Co-founder
Hi, I'm Siri, the co-founder of Siroo, where sustainability meets style. Driven by a passion for fashion and a deep commitment to sustainability, I started Siroo to upcycle Indian saris into fashionable scrunchies. Thank you for joining us on this journey towards a more sustainable future, one scrunchie at a time.
Meet Rudri Mehta
Based in India, Rudri works closely with the women tailors who stitch each collection.
Co-founder
Hi, I’m Rudri, the co-founder of Siroo. With a love for fashion and a dedication to sustainability. Each scrunchie is thoughtfully handmade, ensuring both style and environmental responsibility. Thank you for supporting Siroo in making a positive impact on our planet, one scrunchie at a time.
Meet Sania Kumar
Based in New Jersey., Sania supports Siroo's growth through U.S. expansion, marketing, and business strategy
Co-Founder
Our Artisan Partners
Based in India, our artisan partners bring each Siroo collection to life through careful stitching, craftsmanship, and attention to detail.
Artisan Partners
Our artisan partners are at the heart of Siroo. They transform our sari fabric into handmade scrunchies and accessories with skill, care, and hard work. These women come from underprivileged communities, and every purchase helps them earn a livable wage through their work. Their craftsmanship gives each collection its story and makes every piece more meaningful.
Shop by Style
Find the right piece for your style
Explore Siroo pieces by how you wear, gift, and use them — from everyday scrunchies to book sleeves.
Zip Scrunchies
A playful take on the classic scrunchie, designed with a hidden zip pocket for a little extra function. Great for gifting or for anyone who loves something unique.
Hidden zip compartment
Practical and eye-catching
Thoughtful gift option
Book Sleeves & Accessories
Handmade fabric accessories that feel practical, personal, and easy to gift. A simple way to bring color and character into everyday essentials.
Thoughtful handmade gifts
Practical everyday use
Made from upcycled fabric
FAQ
Got Questions?
Find answers to the most common questions about our products, orders, and packaging.
Where can I shop Siroo?
Siroo is currently available on Etsy. We ship to both the UK and the U.S., and each order usually takes around 10 days to arrive.
What are Siroo scrunchies made from?
Are all pieces exactly the same?
What is a zip scrunchie?
Do you only sell scrunchies?
How are orders packaged?
Contact
Let’s connect
Have a question about an order, a product, or a potential collaboration? We’d love to hear from you.